Honda Looks to Improve Sales Down Under
There are certainly no lack of Honda vehicles in the U.S. and there shouldn't be since Honda is one of the most popular brands in the country. This is no doubt due to Honda's famous reliability.
Honda is trying to build on this reputation throughout the world by increasing inventory and they are starting with Australia.
To begin with the, new variants of the Civic, A VTi-L (which is their base model) along with the Civic Sport and a five-door hatchback version will be released in the Land Down Under.
Starting with 2012 Civic VTi-L, the model boasts large amounts of standard features, but still drops pricing roughly $3700 under last year's model. Next up is Civic Sport, which will make up 25% of volume coming from the auto maker, and begin at $27,990. There will also be a small amount of Civic Hybrids coming to the country, starting off with an MSRP of $35,990.
All kinds of engine variants will be available. The Honda Insight will be available in a gasoline version, the Honda Jazz (a foreign version of the Fit) will be a hybrid and a new hatchback will come with a choice of gasoline or diesel engine.
The goal of this initiative is to build Honda's sales numbers back up to and past their 2010 numbers. That means Honda will have to sell about 40,000 units a year. Given their strong track record and high quality cars, Hillside Honda in Jamaica, NY believes they will achieve this goal.
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Tags: Honda Australia